Marketing for the differently abled

1. Avoid using terms that engender discomfort, pity, or guilt, such as suffers from, stricken with, or afflicted by.

2. Avoid mentioning a disability unless it is pertinent.

3. Include people with disabilities in art and illustrations, showing them integrated in an unremarkable way with other members of society. In drawings of buildings and blueprints, show ramps for wheelchair accessibility.